The idea was simple – hold myself accountable. Every week I would publicly document what I did, what worked, what didn’t, and hopefully make steady progress toward the goals I set for this year.
But over the last two weeks, I felt like I had nothing meaningful to write.
I wasn’t making visible progress, and honestly, I was a little embarrassed about failing publicly.
Then something changed.
Almost out of nowhere, I finished The Death of Ivan Ilyich – the same book I’ve been talking about for weeks. I published a Chrome extension, onboarded a new client to my agency, and made progress on another book.
Nothing magical happened.
I just… started moving again.
It reminded me of the Red Car Theory.
If I asked you how many red cars you saw on your way to work today, you probably wouldn’t know. But if I told you yesterday that spotting red cars brings good luck, suddenly you’d notice them everywhere.
Our attention shapes our reality.
Around the same time, I came across a passage in the novel that caught me completely off guard.
“Maybe you spend your whole life figuring out a small part of it. It’s important to stand still sometimes. Think of it as a little rest in the long journey of life. This is your harbor. Your boat has just dropped anchor for a little while. Once you’re rested, you can set sail again.”
– Page 31, days at the morisaki bookshop
That line hit me harder than I expected.
Maybe those two “unproductive” weeks weren’t failures.
Maybe they were just my harbor.
We often assume every week has to look like progress. Maybe it doesn’t. Maybe a few weeks of standing still are exactly what make it possible to keep going for years.
Now that I’ve written it out loud, it feels a little cheesy.
But I think I’ll take it.
From the execution side…
🚀 Slouch Police is live.
I vibe-coded a fun Chrome extension that reminds you to sit straight while working.
It’s called Slouch Police.
I’ve already received a few pieces of feedback, and version two is shipping this week. The first version was built using Codex, and I’m rebuilding parts of it with Fable 5. Curious to see how different the output is.
📚 The Death of Ivan Ilyich
I asked ChatGPT to recommend one book that could genuinely change how I think.
It suggested Tolstoy’s The Death of Ivan Ilyich, saying it would make me question whether the things I spend my time on actually matter.
It delivered.
One takeaway stayed with me: we’re not doing things to build a memory bank for our final days. We do them because they make living exciting today.
If they don’t, maybe it’s worth questioning why we’re doing them at all.
🤝 A new client at Dino Digital
This one was special.
The founder reached out to us before his product was even ready. We’d been connected on LinkedIn for a long time, and he simply said, “When I launch, we’re working together.”
A few months later, we did.
We’re now helping launch his SaaS from scratch and owning the GTM strategy.
It reminded me that reputation compounds quietly. Sometimes the work you do today turns into opportunities months later.
🎥 Finally… LinkedIn videos
One of my unofficial goals this year was to start posting videos on LinkedIn.
Six months ago, I proudly told my friend Praveen Simon about the plan.
His response?
“Oh, unaku avlo time iruka?” 😂
I was determined to prove him wrong.
Turns out… he was right.
It took me six months to publish the first one.
Better late than never. The goal now is simple – at least two videos a month.
Replies to this newsletter are always my favorite part.
If you’ve read this far, just hit reply and say Hi.
See you guys next week.